About SEOULTECH

Logos & UI

Basic Symbol

  • Shape of the Dasangwan building + digital pixel + Hangul first letter (ㅅㄱㄷ)
  • Overall concept: The next 100 years of infinite imagination
    Explanation of shape: the first letters of Hangul, ㅅㄱㄷ, are expressed in digital pixel form inside elements suggestive of the Dasangwan building at Seoul National University of Science and Technology

Grid System

  • The Seoultech symbol is the representative design element symbolizing Seoul National University of Science and Technology, and it has the most important role in establishing the identity of Seoul National University of Science and Technology by forming an integrated image.

Utilization of color

  • The color of the Seoultech symbol is designed to be different according to the printing medium and background color, and different colors can be used to increase clarity when the basic colors cannot be used due to the background color.

Restrictions on using the Seoultech symbol

  • Restriction regulations are rules that strictly control the use of the Seoultech symbol. When the form or color of the Seoultech symbol are changed indiscriminately, it can damage the identity of Seoul National University of Science and Technology, so only the standard form according to the regulations should be used.
    The Seoultech symbol cannot be used in the following print conditions:
when borders are used
when the sequence of
symbol mark colors
are changed
when the form of the symbol
mark has been changed
indiscriminately
when solid colors are used and
only one color is used
in the basic form
when special colors are used
and only one color is used
in the basic form
when visibility is low because of
a background color similar to the
SNUT symbol color
when used in close proximity to
complicated shapes; when
using paper of poor quality
when the logotype is
used indiscriminately
when arranged on top of
a complicated pattern
or element
when a previous logo type is
used; when not using a
line type in a black & white print